Xiong Bu Er Liquor Products
Xiong Bu Er is a very young liquor brand, abides by the industry rules and dares to innovate, determines to provide young people with high-quality liquor products and advanced user experience. “Yingxiong shaohua, Duyi wuer (The best time of young spirts is special and unique and a person can never have it twice in his life)” is the motto of the brand, which shows the young liquor lovers’ spiritual pursuit
We have provided logo design for Xiong Bu Er, based on a strong bold Chinese character frame, and wrote the three characters “Xiong Bu Er” in the same heavy weight, which are heroic and forthright. At the same time, the details of the slanting strokes and the sharp angles of the strokes are added to the font, which are exquisite and decent.
The product this time is small liquor product in a gift box. The volume of each bottle in the gift box is very small, only 50ml. We designed the bottle shape according to the concept of “heroes stand on top of the world, and the world is between the square and the circle” in Chinese culture. The bottom of the bottle is square and the top is round. The transition between square and round forms the outline of the bottle. In order to make the touch of such a small bottle in hands as rich as possible, we engraved the eight characters of the brand motto on the upper end of the bottle body. This design will carry on through all the brand’s future product lines and become a strong brand recognition. The color of the bottle will change according to the type of liquor. For the classic sorghum liquor, we choose a low-key and high-cool black, which is versatile and stylish.
The gift box structures are simple buckle cover and cabinet door. The whole solid color has no decoration other than the brand logo. While the consumer opened the box, they will see a product-related photographic work.